Digital Transformation Solutions for Vietnam’s Furniture & Wood Industry
On March 5th, 2020, at an event organized by Ho Chi Minh City Wood and Handicraft Association (HAWA) in Vietnam, Silversea Media Group (SMG) presented a range of online-offline omnichannel marketing solutions for the furniture industry. Through our comprehensive technology services such as 4D/VR Virtual Showroom/Factory, 3D Modeling, Virtual Exhibition, and Online Interior Design Platform, we promote digital transformation for the Vietnamese wood enterprises to strive and maintain growth amid global challenges.
Businesses from various industries are under increasing pressure to explain the purpose of physical spaces and interactions. At the same time, consumers are progressively defining the value provided by the experiences they receive from these businesses. For example, Gen Z and Millennials are predicted to send the e-commerce growth rate into an upsurge. Known as the in-house tech experts, these generations possess a considerably significant household purchasing power.
The development of new technologies, automation, and the change in consumer behaviour are each forcing companies to digitally transform. This is why digital transformation can create the ultimate consumer experience and provide the best value for businesses. In addition to the event, SMG had the opportunity to talk to prominent industry players and signed a strategic agreement with HAWA to support the digital transformation of its members and Vietnam’s furniture industry. We were also interviewed by Vietnam National TV and got featured in several media publications.
SMG will help improve the potential of Vietnam’s wood processing sector, trading activities, and furniture selling through a range of advanced technology solutions. The wood and furniture industry traditionally require large physical spaces to properly run their businesses and entice customers. VR and 3D technology can empower customers to make faster decisions without needing to visit a physical and expensive showroom. Our comprehensive solutions for this industry are comprised of 3D scanners, 3D furniture modelling, 3D Pro Camera & Cloud Processing Service, EZhome 3D Interior Design Platform, digital twin 4D/VR virtual store, and many more.
The evolution of global customer behavior has opened up new opportunities for businesses in countries with dynamic markets such as Vietnam. These technologies and digital platforms are here to help Vietnamese wood and furniture enterprises to stay ahead of the game through operational and cost efficiency, and improvement of all essential structures, processes and resources of the factory in relation to the product.
This integration of online and offline strategies will help furniture businesses and manufactures to grow sustainably, particularly when facing drastic changes and crises including the COVID-19 outbreak. Challenges will force these businesses to innovate and improve at all stages — from design, manufacture and trading to marketing and commerce — of which digital transformation is key.
