The Secret to Pre-Selling Real Estate: 3D Visualization

When 3D rendering services came into play, realtors and developers got brand-new tools to pre-sell construction projects easily.

Pictures of unfinished dwellings don’t look impressive, and drawings are hard to understand. In other words, these ‘outdated’ tools can’t be efficient where you need to stand out in the crowd or have the edge over your competitors. This is where 3D interior rendering services come in.

Here are a few crucial things you need to know about 3D interior renderings for pre-construction and presentation:

Sell A Story

Pre-selling a construction project means you are selling a story, not a building. 3D rendering can help describe a place and tell a story where words and 2D images aren’t enough. Providing context, such as the surrounding neighborhood, sets the backdrop of the life someone who could live there.

There should be more than just an idea and the promise of a ‘beautiful skyline’. The property can perhaps have a line of trees canopying the road out front. A potential buyer may see that as the perfect setting for their morning run and be more willing to look for more features they like.

A Persuasive Communication Tool

The sketches, mood boards, and other 2D images are of some assistance, but for the amount of time and effort that you have put into them, they still don’t seem to be able to convince your client. Without having to explain in length, risk, misunderstanding, or rely on the client’s imagination, 3D renderings can depict ideas in a powerful way. This is beneficial to all stakeholders in the interior design process. It allows them to bring together and share their ideas and interests, which is essential in the successful creation of the project.

Increase Flexibility

Fundamentally, 3D visualization is much more flexible than traditional processes or tools. It provides the ability to explore multiple variations early into the creative process. It saves time, therefore, budget, and brings tons value to the client by giving them a closer look at how their un-build project will look. Both the designer and the client can detect any mistake early on and rectify them accordingly. They won’t have to wait to be updated in scheduled meetings, as this may take time.

A Powerful Sales Tool

Interior designers help their clients to understand better their projects by presenting the design via 3D designs, which makes the “sale” process more straightforward. Moreover, you will be able to increase profits by reducing the expenses that you may have otherwise incurred by using physical models and multiple mood boards.

What is more, 3D visualization allows realtors and developers to expand the target audiences. Those prospects who initially wanted a buy ready property can change their minds once they see beautiful photorealistic 3D renders of a soon-to-be-built house.

The 3D interior rendering in your projects is only the beginning. Add motion or animation effects necessary to your real estate renderings, or put them in virtual reality to give your client an even stronger connection to the physical space you plan to build.

It’s never too late to start using 3D visualization and virtual reality in your projects. Begin today, and we are happy to provide you with free guidance and advice.

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We transform immersive technologies (4D/AR/VR/MR) into exponential growth | Silver Winner Award of Best AR/VR Solution at Edutech Asia 2019

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